When you’re done setting up your preschool and finalising the curriculum, the next important task would be figuring out how to market your preschool & increase admissions.
You need to make sure that the preschool marketing ideas you choose are effective enough to generate and multiply applications.
But don’t worry!
We’ve got your back.
In this article, we’re going to reveal:

1. How to ethically grab all the prospective parents in your neighbourhood and bring their children to enroll into your preschool.
2. The Secret 2-Step Formula to consistently double preschool admissions year after year.
3. A Step-by-Step Marketing Action Plan that you can take and start implementing right away.

So let’s get started!
RELATED: How To Start A Preschool – The Complete Guide >
THE COMPLETE PRESCHOOL ACTION PLAN:
To start with, here’s a simple 2-step formula with 2 secret ingredients — PSP & In. We’ll explain what they are!
STEP ONE:

PSP x In = Increase in PA
Wherein,

• PSP – Preschool Selection Parameters; the factors based on which parents select a particular preschool for their child.
• In – Influencers; these are people who will in a way impact or convince parents that a particular preschool would be the perfect fit for their child.
• PA – Preschool Admissions; which will increase if PSP and In are considered.

STEP TWO:

Now all you have to do is, with the same preschool selection parameters, just double the number of influencers, and watch your Preschool Admissions double:
PSP x 2In = 2 x Increase in PA
This formula is the basis on which our article is written. We’ll be focussing on these 2 (PSP & In) metrics and how you can work on increasing each of these for admissions to double.

1. PRESCHOOL SELECTION PARAMETERS:

For a parent, it’s a real toughie selecting a preschool. It’s the first time their child actually steps out of home. And parents do immense research, and look at multiple aspects before narrowing down on a preschool.
So let’s talk about these parameters:
While coming up with preschool marketing ideas, it is essential to understand what the parents’ needs are when it comes to selecting a preschool for their child. This in turn will help you understand what to focus on while marketing your preschool.

• Safety And Location:
  The location of the preschool and how safe the environment is, is one major deciding factor from the parent’s point of view. Are there CCTV cameras? Is the preschool room child-safe? Is there construction going on in the premises or beside it? Where is the preschool located – in a residential or commercial space? On a busy main road or in a safe neighbourhood? On the first floor or ground floor? Every bit matters.

RELATED: How To Childproof Your Preschool Classroom >

• Quality of teachers:The next deciding factor would be the quality of teachers — not just from the aspect of their qualification but also from the way they handle children and how welcoming they are to the children.

RELATED: The Ultimate Guide To Interview, Hire & Train Your Preschool Teachers >

• Pricing:
  The pricing depends on your location and the neighbourhood your preschool is situated in. Whether it’s expensive or not, you must be able to justify the cost based on the value that you provide in your preschool.
• School activities:
  Parents also consider the activities the school conducts, the curriculum followed, the type of preschool methodology and how such activities will benefit their child in the long-run.

RELATED: 11 Types Of Research-Based Curriculum & Preschool Programs >

• School brand:
  A school brand is a reflection of the four items above. A brand also includes the reputation of the school and how well the school is put-together. Is your preschool well known in the locality? Or has a well-known brand name?

All these parameters are different aspects that parents look for while selecting a preschool for their kid. And all these need to be communicated to your prospective customers.
Now that you have these parameters in place, how do you communicate them?
How To Effectively Communicate PSP:
It’s natural that while marketing and advertising your preschool, you’ll end up investing in banners, paper inserts, handouts, etc.
But every preschool does this.
The impact of the marketing materials depends on the information you communicate in them.
Now that we’ve understood what parents look for – PSPs – it will be wise to communicate them in every collateral.
So how do you do this?
Use effective tools! These include — banners, pamphlets, fliers, ‘No Parking’ boards and signages in your neighbourhood, articles in local newspapers, etc. And while using these tools, make sure you highlight the key parameters.
Anatomy of an effective PSP tool:



Here you have an example of a flyer.
You have the brand name right on top.
The curriculum, daily activities, takeaways etc. are listed below.
Next, you’ll see trained teachers and caregivers — the quality of teachers is mentioned
And then you have safety specifications – CCTV and transport.
And the address — located in a residential area.
All this together tells you the value that is provided by the preschool.
Addressing the parameters and ensuring that your pamphlet or banner addresses them as well is very important when it comes to marketing your preschool.

2. INFLUENCERS:

Now let’s look at the second part of the formula – the Influencers.
So once parents shortlist a few preschools based on the preschool selection parameters, they will always wish to validate their selection with their friends, relatives and neighbours. Wouldn’t you agree?
It’s natural. And trust me, this happens every time and every where.
If the influencers recommend a particular preschool / or the more the influencers recommend a particular preschool, that preschool bags the admission.
So now I hope you understand how and why it’s important to garner more influencers to recommend your preschool.
I’ll tell you exactly how to do this…
An influencer can be anyone. A few common influencers are:

• Relatives
• Neighbours
• Friends

And who can be all three? Parents of your current preschool kids! 🙂
Now, a few ways to ensure that these parents who have already admitted their child in your preschool are good influencers (which has to be done in a subtle manner) are as follows:
a) Feed shareable content:
You will have to ensure that the parent would want to speak positively about your preschool which will, in turn, make the parent a great influencer for your preschool.
What’s more is — Parents love sharing the little joys of children growing up. You’ll see them sharing events or milestones with you – their child walking for the first time, talking for the first time, singing for the first time etc.
The same goes with milestones achieved by children in your preschool.
Imagine what’ll happen if you’re able to share pictures and videos of children participating at events in your preschool or winning prizes to their parents! You will be able to easily convert parents into your preschool advocates.

Here’s how you go about this:
Plan a monthly calendar
Conduct regular events – like Ethnic day, sports day, arts day, Ganesh Chathurthi, etc.
Offer prizes to all kids – both winners and participants
Document the events with photos & videos
Add your logo, brand it and share it to your preschool parents WhatsApp group or on your Social media platforms

Parents will be thrilled seeing this and will market your playschool for free.  
b) Make the preschool activities speak for you:
Another effective way of making parents great influencers is creating activities that their children will be proud of doing.   

Children themselves can be really good influencers because if they do something in school that they’re really excited about, they would want to carry it around and show it to everyone. And this way, it’ll reach their relatives and neighbours!
c) Frequent and effective communication with parents:
How many of you communicate with parents of your preschool children on a daily basis? Most of you probably do this Weekly? Or maybe Monthly?

Imagine how amazing it would be if you’re able to tell a parent that their child learnt about the letter A and the word Apple today in class! And the parent continues the learning at home by talking about other words starting with A or by showing an actual apple!

Now, this is the most underrated / underused technique. All activities – what the child does or has learnt – has to be communicated with parents in a frequent and effective way.
This will directly impact the satisfaction level of parents and will help convert them into your preschool brand advocates.

It might sound daunting to communicate with them on a daily basis. If that’s the case, you can make use of technology to simplify this process.

This will also have an impact on the satisfaction level of the parent with regard to the preschool.

PRO TIP:

FlintoClass preschool system makes use of a parent communication app to effectively communicate the daily progress of their preschool kids. Apart from this, the FlintoClass Preschool System also provides a comprehensive packages with which you can double your preschool admissions and stand out from competition and run your preschool with ease.
This world-class preschool system takes care of everything you need to run a preschool — from day-to-day materials, to an international curriculum, marketing templates to holistic preschool training! For more information on FlintoClass, click this link >




d) Care and Grow:

Spread awareness of your school by providing value-added content to the parent community.

Example 1: Tie up with a nutritionist or pediatrician
Host an event on child nutrition or children’s health
Parents of your preschool children will be the audience and they can each be given 4 free passes to bring along their friends/relatives/neighbours.
Imagine how well you will be able to get into the good books of the influencers! J

Example 2: Create some value-added content such as diet plans for children, skill-based worksheets for children, height chart for children, etc.
Don’t forget to add your preschool’s branding in this content
Set up a stall at events in your locality, in malls nearby or even at parks
Distribute the value content you have and generate leads
Trust me, this is very powerful (and simple!)  
We have some more really powerful marketing tips that you can implement to double your preschool admission.
All you have to do is, sign up for FREE for our Preschool marketing Masterclass to have a look!
Just click here for more information ;

Feel free to drop a comment about your thoughts and if there are any points you’d like to add to this article!